Retention & Engagement Marketing Lead

Spotify: Culture · Mumbai, India (On-site)

Company: Spotify: Culture
Location: Mumbai, India (On-site)
Employment type: Permanent
Experience: 8+ years
Listed on FindJobsIndia: 2026-11-10

Spotify: Culture is expanding its Mumbai, India team by hiring a retention & engagement marketing lead. Spotify: Culture lists Retention, Engagement and Marketing among the skills it wants. What Spotify: Culture is after here is 8+ years of relevant experience.

Responsibilities

The core responsibilities include the following, per the posting:

Drive consumer retention and engagement marketing operations across the listener lifecycle in India, engaging new, active, dormant, and lapsed listeners alike
Diagnose root causes of disengagement and churn while designing targeted initiatives to foster repeat listening habits and long-term loyalty
Craft customized retention and re-engagement pathways for diverse listener groups by leveraging behavioral data, user preferences, and activity patterns
Design personalized listener experiences that connect audiences with relevant artists, tracks, content catalog, and platform features
Coordinate with Data Science, Analytics, and Consumer Insights departments to spot new engagement vectors and translate findings into marketing campaigns
Monitor core performance metrics such as churn, retention, reactivation, alongside daily and monthly active users, utilizing experimentation to gauge incremental gains
Partner cross-functionally with Product, Music, Brand, Media, and Consumer Marketing teams to execute a unified retention strategy aligning product milestones and cultural moments

Requirements

Experience: 8+ years
Skills: Retention, Engagement, Marketing, Customer Relationship Management, Segmentation, Recruitment, CRM

ABOUT THE COMPANY

By its own description, Spotify: Culture is "a Spotify news, updates, and what’s playing—in our own words".

ELIGIBILITY CRITERIA

Experience: 8+ years
Technical Skills:
Retention
Marketing
Customer Relationship Management
Segmentation
Recruitment
CRM

Worth a look before applying: [Browse Companies](/companies).

Looking to compare options first? Browse [Other Jobs in Mumbai](/jobs?l=Mumbai).

INTERVIEW PREPARATION

The list below is where the interview will dig — prepare a concrete story for every one:

On Retention: “What's a question about Retention that would separate someone who's used it from someone who's just read about it? Real work only, not a textbook answer.”
On Engagement: “Be ready to discuss an initiative you stopped because the numbers moved without the outcome moving. Pick the example you know best.”
On Marketing: “Expect a question on a specific campaign or channel you owned end to end, and how you knew whether it actually worked. Pick the example you know best.”

Spotify: Culture wants 8+ years of relevant experience, so a general summary of past duties won't carry the answer.

For a feel of the questions, these sites carry candidates' own interview notes — none of them is run by the employer:

[Customer Engagement & Retention Marketing Interview Q&A | Boost](https://www.youtube.com/watch?v=72MuCSLVWlM) — via YouTube

Apply on Spotify: Culture's official careers page

Frequently asked questions

Do I need to relocate for the Retention & Engagement Marketing Lead role at Spotify: Culture?

Spotify: Culture has set this up as on-site, and it's based in Mumbai, India.

What compensation does Spotify: Culture offer for this Retention & Engagement Marketing Lead role?

Pay isn't stated anywhere in this posting — expect the number to come up once conversations start.

What are the minimum requirements for the Retention & Engagement Marketing Lead role at Spotify: Culture?

Spotify: Culture wants 8+ years of relevant experience, and familiarity with retention, engagement, marketing and customer relationship management.

Is there a last date to apply for this Retention & Engagement Marketing Lead opening at Spotify: Culture?

There's no stated last date to apply; Apply Now above hands you to the official posting.